I'm a Product Designer in Barcelona, focused on turning user insights into practical, intuitive solutions that balance simplicity and functionality.
The goal was to redesign the app to make it more intuitive and functional, with a focus on users with limited digital skills, ensuring accessibility and a seamless experience for health workers and patients.
The goal was to simplify a complex data export workflow for professional school photographers, making the process easier to understand, review, and complete with confidence.
The goal was to create a seamless delivery experience from the ground up. I led the full product design process, from user flows and initial wireframes to the final UI, and I also created a scalable design system to support future growth.
A human-centered process based on Design Thinking, run in short agile cycles with developers involved from the start.
I start with the people who will use the product, through interviews, usability tests of what exists today and data on where they struggle.
With stakeholders, I turn insights into a clear problem statement and agree early on what success looks like, for users and for the business.
I sketch, wireframe and prototype, involving developers early to keep ideas feasible, and validate with users before anything is built.
After launch, I combine metrics such as task completion, conversion and errors with qualitative feedback, and keep iterating.